Blue 71 (blue Press 1997-03) May 2026

The Blue Press succeeded by transforming a dry, technical catalog into an engaging monthly periodical that readers kept as reference material. Issue #71 represents a snapshot of 1990s Americana within the shooting industry, documenting the transition from purely industrial equipment sales to a broader "shooting lifestyle" brand.

In 1997, the magazine frequently featured guides for then-popular calibers and the latest Dillon equipment, such as the RL 550B or XL 650 reloading presses. Blue 71 (Blue Press 1997-03)

During the late 1990s, The Blue Press was known for blending technical reloading data with lifestyle articles, political commentary on the Second Amendment, and its iconic cover photography. The Blue Press succeeded by transforming a dry,