: Bigness separates the interior from the exterior; the facade no longer reflects what happens inside.
: Seeking bigness can be taxing and requires a "healthy dissatisfaction with the present" and a constant striving for improvement. 4. Narrative and Creative Bigness
: While ambition is often individualistic, "bigness" as a mindset is about seeking opportunities that benefit the wider community.
Culturally, bigness is often equated with success, but modern leadership experts suggest a more nuanced "alignment with the collective good".
In the realm of law and economics, notably discussed by Tim Wu, "Bigness" describes the concentration of corporate power and its threat to democracy.
In architectural theory, "Bigness" refers to buildings that reach such a massive scale that they can no longer be controlled by a single architectural gesture.
: Massive corporations can exercise "excessive political influence," which subverts the democratic process and the needs of the majority.
