Promotions typically ramp up in late January and early February, often focusing on romantic presentation and online-only deals. 2. Best Times for Service and Selection
If you're looking for a specific high-quality diamond, start your research 2–3 months early regardless of the season. This allows you to track prices and ensures you don't lose a unique stone to another buyer during peak sale weeks. best time to buy diamond ring
If you are open to lab-grown options, prices have been steadily declining. As of April 2026 , wholesale prices for lab-grown diamonds dropped another 14% , with 3-carat stones seeing the steepest declines. Promotions typically ramp up in late January and