These spots featured the band's signature atmospheric sound to build excitement for new tech.
For their "Big Game Selfie" and "In the Super Bowl: LG OLED TV" spots, the music focused on building tension and hype, though specific licensed tracks varied by the specific product featured, such as the LG OLED TV promotion. best buy commercial 2017 music
The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective These spots featured the band's signature atmospheric sound
These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year. Major Events and Holiday Campaigns Best Buy also
Drafting an essay on Best Buy’s 2017 commercial music reveals a strategy centered on nostalgia, particularly through a partnership with progressive rock legends. The Sonic Identity of 2017
Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns
Best Buy also leveraged music for specific seasonal high-interest periods: