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1. Introduction
: Historically, media for this age group was centralized around "hubs" like MTV or Disney Channel. Today, this has been replaced by infinite, individualized social media feeds.
: This demographic increasingly rejects "glamorized" or overly "childish" content, preferring "meso-reality"—content where real people face relatable, non-scripted problems. 2. Trends in Media Consumption
Lifetime
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