Cocktails are increasingly viewed as a "living language" for self-expression, especially among younger generations. 🌱 Sustainability & Responsibility
The company hires based on talent, not personal drinking habits, and respects employees who choose not to drink. Barcadi
Bacardi operates under the "Good Spirited" initiative, which sets specific ESG (Environmental, Social, and Governance) goals: Cocktails are increasingly viewed as a "living language"
Growing demand for zero-waste ingredients and sustainable production methods. According to the Bacardi Cocktail Trends Report 2026
According to the Bacardi Cocktail Trends Report 2026 , the company is focusing on several key consumer shifts:
While famous for its namesake rum, Bacardi owns several "global icons" across multiple spirit categories: BACARDÍ® Rum (the world's most awarded rum). Tequila: PATRÓN® (premium handcrafted tequila). Vodka: GREY GOOSE® (distilled in France). Gin: BOMBAY SAPPHIRE® (distinctive blue bottle gin). Whisky: DEWAR’S® Blended Scotch Whisky. Vermouth/Wine: MARTINI® vermouth and sparkling wines. 📈 Strategic Trends (2025–2026)