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It all began in the picturesque village of Avène , tucked away in the Cévennes Mountains of Southwest France. Local lore says the Marquis of Rocozels’ horse, suffering from a severe skin condition, wandered into the Orb River and rolled in the Sainte-Odile spring. Miraculously, after a few swims, its coat was restored to health.

If you’re looking to start your own story with Avène, these are the heavy hitters: Dermatologist's Favorite Avène Skincare Products avene products where to buy

In , the pharmaceutical group Pierre Fabre (which purchased the site in 1975) launched the Eau Thermale Avène brand. They built a high-tech facility directly over the spring to bottle the water in a sterile environment, ensuring its mineral balance remained untouched by the outside world. Today, the brand is a global leader in "Sterile Cosmetics"—skin care formulated with minimal ingredients and no preservatives, perfect for reactive skin. Iconic Products to Look For It all began in the picturesque village of