PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Giant Angora Rabbit, a type of long haired rabbit : r/interestingasfuck Giant Angora – ARBA American Rabbit Breeders Association satin angora rabbits NARBC - National Angora Rabbit Breeders Association Satin Angora Rabbits | Angora Rabbits Angora Rabbits french angora rabbits NARBC - National Angora Rabbit Breeders Association
: Distinguished by its unique "sheen," a mutation that makes the fiber look exceptionally shiny and reflective. Essential Care & Grooming angora rabbit
: The largest of the breeds, typically weighing over 10 pounds. They are primarily bred for high wool production. Giant Angora Rabbit, a type of long haired
The basics of raising angora rabbits for wool | Hello Homestead Hello Homestead The basics of raising angora rabbits for wool
Angoras are generally known for their calm, docile, and friendly temperaments. They often enjoy human interaction and can be litter-trained, making them excellent indoor companions for those who don't mind the extra maintenance. Angora Rabbit: The World's Fluffiest Bunny | Amusing Planet Amusing Planet English Angora: Info & Care - BOSWORTH BUNNIES bosworth bunnies
Owning an Angora is a significant commitment due to their specialized needs:
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
