Digital content holds approximately 49.3% of the market share as of 2024, driven by the continued rise of streaming.
A significant divide is emerging between traditional media formats and the preferences of younger audiences (Gen Z and Millennials).
North America remains the dominant region, capturing over 37% of the global market. 2. Shifting Consumption Habits ALSAngels.22.11.24.JC.Wilds.Masturbation.XXX.10...
Nearly 47% of Gen Z and 33% of Millennials now cite social media videos and livestreams as their favorite form of video content.
This report examines the current state of entertainment and popular media as of early 2026, focusing on market growth, shifts in consumer behavior among younger generations, and the transformative role of Artificial Intelligence. Digital content holds approximately 49
Younger consumers spend roughly 50 minutes more per day on social platforms and user-generated content (UGC) compared to the average person, while spending 44 minutes less on traditional TV and movies.
The global market is projected to reach $2,786.1 billion by the end of 2025. Revenue Drivers: Younger consumers spend roughly 50 minutes more per
In 2025, advertising was the dominant revenue model with a 47% share, though subscription models are currently the fastest-growing segment.