: The song’s hook, "If e go cost my peace, then I go take my leave," has become a popular mantra for prioritizing mental health over toxic situations.
: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots. Adekunle Gold - It Is What It Is (Official Video)
At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others. : The song’s hook, "If e go cost