Conversely, great leaders use a 3-second pause before responding to stress. This allows the rational prefrontal cortex to "catch up" to the emotional amygdala, preventing impulsive reactions. 3. How to Master the Hook
Start with a bold statement or a question that creates "mental friction".
The 3-Second Rule: Why You’re Winning or Losing Before You Even Start
Give immediate value. Skip the long intro and get straight to the payoff. 2. The 3-Second Rule for Productivity