The "720p" tag indicates Standard HD. Check if the image remains sharp or if there is noticeable pixelation on larger screens.
If this is a marketing or instructional clip, is it clear what the viewer should do next? Next Steps
Is the motion smooth, or are there "jittery" frames?
Does the video feel too slow in parts, or does it rush through important information? 3. Narrative & Clarity
Is the scene too dark (underexposed) or washed out (overexposed)?